OpenAI launches AI coworkers platform, enterprise adoption accelerates
Financial and life sciences sectors lead adoption as productivity tools reshape business operations
OpenAI unveiled a new enterprise platform designed to deploy 'AI coworkers' across business operations on Thursday morning, accelerating the adoption of artificial intelligence tools in corporate environments and signaling fresh momentum for productivity-focused software companies.
The platform launch, announced at 09:00 ET, marks the AI company's most significant push into the enterprise market to date. Financial software giant Intuit and life sciences leader Thermo Fisher Scientific have already been identified as early adopters and partners in the initiative, reflecting growing demand for AI-driven productivity tools across finance and healthcare sectors.
Intuit, which commands a $121 billion market capitalization and saw its shares rise 2.7% to $445.64 following the announcement, represents a prime deployment target for AI coworker technology. The maker of TurboTax and QuickBooks has aggressively integrated artificial intelligence into its financial management products, with 27 analysts currently rating the stock a buy or strong buy and a price target of $777.85 suggesting substantial upside potential.
Thermo Fisher Scientific, valued at $214 billion, offers another critical use case for AI coworkers in complex scientific workflows. The company's broad portfolio of laboratory instrumentation and software provides fertile ground for AI assistants that can accelerate research processes and improve analytical accuracy. Despite dipping 0.9% to $565.22 on Thursday, Thermo Fisher maintains strong institutional support with 92.8% of shares held by institutions and an analyst target of $666.46.
The OpenAI launch coincides with a broader wave of enterprise AI product introductions. Wrike announced AI agents Thursday morning, claiming its technology can deliver six days of output in a standard five-day work week. Separately, Zest AI partnered with major credit union leagues to deploy generative AI lending intelligence solutions, highlighting the financial sector's embrace of automation tools.
Enterprise AI adoption has accelerated throughout 2025 as companies seek productivity gains amid tightening labor markets. The AI-native employee experience platform Staffbase announced expansion into Latin America this week to meet surging demand from enterprises managing distributed workforces.
Analysts view the OpenAI platform launch as a catalyst for broader software sector performance. Enterprise software companies that successfully integrate AI capabilities are positioned to capture market share as businesses modernize operations. With both Intuit and Thermo Fisher trading below analyst consensus targets, the accelerating AI adoption cycle could drive multiple expansion across the productivity software segment.
The announcement also signals intensifying competition in the enterprise AI market, with Microsoft, Google, and specialized software vendors all vying for corporate adoption. Companies with strong existing customer relationships and domain-specific expertise—like Intuit in financial services and Thermo Fisher in life sciences—may hold defensive advantages against broader platform players.