Adobe Inc.
Price History
Company Overview
Business Model: Adobe Inc.'s mission is to empower everyone to create by building innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences. Its solutions form the foundation of digital experiences, from initial creative ideation to content creation, development, and personalized delivery across various channels. The company's value proposition centers on enabling creative expression across multiple media types and channels, at scale, in a collaborative and secure environment, with an end-to-end integrated platform spanning ideation, creation, production, and activation. Adobe Inc. powers the entire content workflow with its AI platform, offering customers brand safety, compliance, intellectual property protection, and reliability.
Market Position: Adobe Inc. operates in highly competitive and rapidly evolving industries, including software, AI, hardware, operating system development, and social media. Its strategy is to empower business professionals, consumers, creators, creative professionals, and marketing professionals to be more creative, productive, and successful, underpinned by its AI strategy and Adobe's AI platform. The company delivers end-to-end professional creative and marketing solutions, supporting customers in transforming how they connect with their audiences and integrating creativity and marketing through a connected ecosystem of tools, agents, and workflows. Adobe Inc. scales differentiated digital and enterprise routes to market and automated workflows to expand its brand value and global reach. Its competitive differentiation stems from integrating the Adobe Experience Platform with its comprehensive solutions and embedding AI, such as Adobe Experience Platform AI Assistant, into its portfolio.
Recent Strategic Developments:
- AI Integration: Adobe Inc. is harnessing the power of AI across its solutions by bringing together commercially safe first-party and leading partner AI models, deploying conversational and agentic capabilities, ensuring ubiquity on all surfaces, delivering trusted and secure solutions, and expanding global presence. Hundreds of AI capabilities have been incorporated into its solutions.
- Product Launches & Enhancements:
- Acrobat Studio: Released in August 2025, this all-in-one platform unites Adobe Acrobat, Adobe Express, and AI agents to integrate productivity and creativity, enabling users to gain insights, create interactive workspaces with PDF Spaces, and transform content using Adobe Express.
- Adobe Firefly Solutions: A family of creative generative AI models spanning image, video, vector, audio, and more, infused across Adobe Inc.'s solutions and powering new offerings. These models are commercially safe, trained on licensed content and public domain assets, and include Content Credentials for transparency.
- Adobe GenStudio: An end-to-end content supply chain solution for ideation, creation, production, activation, delivery, asset management, analytics, and insights, integrating Adobe Inc. solutions and third-party platforms.
- Adobe Experience Platform AI Assistant: A conversational experience using generative and agentic AI to enhance productivity and workflow efficiency for creative and marketing professionals.
- Acquisitions: On November 18, 2025, Adobe Inc. entered into a definitive agreement to acquire Semrush Holdings, Inc., a publicly held brand visibility platform company, for approximately $1.9 billion in cash consideration. The transaction is expected to close in the first half of fiscal 2026, subject to regulatory approvals and customary closing conditions.
- Corporate Venture Capital: Through Adobe Ventures, Adobe Inc. invests in companies shaping the future of creativity, productivity, marketing, and AI.
Geographic Footprint: Adobe Inc. operates globally, with significant operations outside the United States.
- Primary Operational Regions: Americas (59% of total revenue), Europe, Middle East and Africa ("EMEA") (27% of total revenue), and Asia-Pacific ("APAC") (14% of total revenue).
- Key Markets: The United States is a major market within the Americas.
- International Exposure: Local field offices are located in Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Poland, Romania, Kingdom of Saudi Arabia, Singapore, South Africa, Republic of Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, and the United Kingdom. Approximately 50% of its employees are located in international locations.
Financial Performance
Revenue Analysis
| Metric | Current Year (2025) | Prior Year (2024) | Change |
|---|---|---|---|
| Total Revenue | $23,769 million | $21,505 million | +$2,264 million (+11%) |
| Gross Profit | $21,218 million | $19,147 million | +$2,071 million (+11%) |
| Operating Income | $8,706 million | $6,741 million | +$1,965 million (+29%) |
| Net Income | $7,130 million | $5,560 million | +$1,570 million (+28%) |
Profitability Metrics (Fiscal 2025):
- Gross Margin: 89.2%
- Operating Margin: 36.6%
- Net Margin: 30.0%
Investment in Growth (Fiscal 2025):
- R&D Expenditure: $4,294 million (18.1% of revenue)
- Capital Expenditures: $179 million (Purchases of property and equipment)
- Strategic Investments: Acquisition of Semrush Holdings, Inc. for approximately $1.9 billion in cash consideration (expected to close in H1 2026).
Business Segment Analysis
Digital Media
Financial Performance (Fiscal 2025):
- Revenue: $17,649 million (+11% YoY from $15,864 million in 2024)
- Gross Profit: $16,808 million
- Operating Margin: Not explicitly provided, but Gross Profit as a percentage of revenue was 95%.
- Key Growth Drivers: Strength in Creative Cloud Pro and other flagship applications, as well as Adobe Acrobat across all routes to market and geographies. AI innovation, including Adobe Firefly-powered generative AI features and Acrobat AI Assistant, is deeply infused into these solutions.
- Annualized Recurring Revenue (ARR): $19.20 billion (+11.5% YoY)
Product Portfolio:
- Adobe Acrobat Solutions: Acrobat Studio, Acrobat Pro, Acrobat Standard, Adobe Acrobat Reader, Acrobat AI Assistant.
- Creative Cloud Flagship Applications: Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Adobe Premiere Pro, Adobe After Effects.
- Other Creative Solutions: Adobe Express, Adobe Substance 3D Collection (Substance 3D Stager, Substance 3D Painter, Substance 3D Sampler, Substance 3D Assets, Substance 3D Modeler), Adobe Stock.
- Adobe Firefly Solutions: Adobe Firefly App, Adobe Firefly Custom Models, Adobe Firefly Foundry, Adobe Firefly Services.
Market Dynamics:
- Customer Types: Business professionals, consumers, creators, creative professionals, and marketing professionals.
- Market Trends: Democratizing productivity and creativity with AI-driven, quick, and easy applications; accelerating creative expression for professionals with AI-driven solutions providing power and precision; meeting demand for high-quality, personalized content.
Digital Experience
Financial Performance (Fiscal 2025):
- Revenue: $5,864 million (+9% YoY from $5,366 million in 2024)
- Gross Profit: $4,239 million
- Operating Margin: Not explicitly provided, but Gross Profit as a percentage of revenue was 72%.
- Key Growth Drivers: Strength in GenStudio solutions, and Adobe Experience Platform and related applications. Differentiation and competitive advantage are strengthened by the integration of Adobe Experience Platform and embedded AI, such as Adobe Experience Platform AI Assistant.
- Subscription Revenue: $5,409 million (+11% YoY from $4,864 million in 2024)
Product Portfolio:
- Customer Experience Orchestration: Adobe Experience Platform, Adobe Agent Orchestrator, Adobe Brand Concierge.
- Data & Analytics: Adobe Analytics, Adobe Customer Journey Analytics, Adobe Mix Modeler, Adobe Real-Time Customer Data Platform.
- Content & Commerce: Adobe Experience Manager (Sites, Assets, Forms), Adobe Commerce, Adobe GenStudio (including Adobe GenStudio for Performance Marketing), Adobe LLM Optimizer.
- Marketing Automation: Adobe Journey Optimizer, Adobe Marketo Engage, Adobe Workfront (including Adobe Workfront Planning).
Market Dynamics:
- Customer Types: Marketing professionals, including brand managers, channel marketers, campaign strategists, merchandisers, merchants, data analysts, developers, and executives.
- Market Trends: Unifying creative production and marketing execution with comprehensive content supply chain solutions; automating workflows and personalizing experiences at scale; meeting increasing demand for compelling content.
Publishing and Advertising
Financial Performance (Fiscal 2025):
- Revenue: $256 million (-7% YoY from $275 million in 2024)
- Gross Profit: $171 million
- Operating Margin: Not explicitly provided, but Gross Profit as a percentage of revenue was 67%.
Product Portfolio:
- Legacy Solutions: eLearning solutions, technical document publishing, web conferencing, document and forms platform, web application development, high-end printing through Adobe PostScript and Adobe PDF standards, and Adobe Advertising offerings.
Note on Segment Reporting: Effective in the first quarter of fiscal 2026, Adobe Inc. will combine its prior segments—Digital Media, Digital Experience, and Publishing and Advertising—into a single operating and reportable segment due to changes in how management intends to evaluate results, allocate resources, and execute strategic opportunities.
Capital Allocation Strategy
Shareholder Returns (Fiscal 2025):
- Share Repurchases: $11,281 million (30.8 million shares delivered).
- Dividend Payments: Adobe Inc. does not anticipate paying any cash dividends in the foreseeable future.
- Future Capital Return Commitments: In March 2024, the Board of Directors granted authority to repurchase up to $25 billion in common stock through March 14, 2028. As of November 28, 2025, $5.90 billion remains under this authority.
Balance Sheet Position (as of November 28, 2025):
- Cash and Equivalents: $5,431 million
- Total Debt: $6,210 million (long-term debt) + $0 million (current portion of debt) = $6,210 million
- Net Cash Position: -$779 million (Total Cash and Equivalents - Total Debt)
- Credit Rating: Not explicitly disclosed in the provided text.
- Debt Maturity Profile: $6.15 billion in senior unsecured notes outstanding with maturities ranging from January 2028 to January 2035. Key maturities include $800 million due January 2028, $700 million due January 2030, $1,300 million due February 2030, and $500 million due January 2035. Interest on notes is payable semi-annually, in arrears. Interest rate swaps convert fixed rates on $2.70 billion of notes to floating rates based on SOFR OIS.
Cash Flow Generation (Fiscal 2025):
- Operating Cash Flow: $10,031 million
- Free Cash Flow: $9,852 million (Operating Cash Flow - Purchases of property and equipment)
- Cash Conversion Metrics: Deferred revenue increased by $771 million from operating activities, and trade receivables, net, decreased cash by $275 million.
Operational Excellence
Production & Service Model: Adobe Inc. offers its solutions via a Software-as-a-Service (SaaS) model or a managed services model (both cloud-based), as well as through term subscription and pay-per-use models. Its Creative Cloud and Firefly subscriptions include generative credits for AI tools, with free plans offering a limited number. The company provides expert consulting, customer success management, technical support, and learning services, focusing on maximizing return on investment in its cloud solutions and licensed products. Consulting services are offered through subscription or project-based (time-and-materials or fixed-price) models.
Supply Chain Architecture: Key Suppliers & Partners:
- Hosting & Data Center Services: Relies on third-party hosting services and data centers for its online store, cloud solutions, and various business processes. Non-cancellable unconditional purchase obligations for these services totaled $6.82 billion as of November 28, 2025.
- Distribution Channels: Licenses products to end-user customers through app stores and its website (adobe.com). Distributes products through sales channels including distributors, retailers, software developers, mobile app stores, systems integrators, independent software vendors, value-added resellers, original equipment manufacturers, and hardware manufacturers.
- Technology Partners: Partners with an extensive ecosystem of third-party AI models across categories, allowing customers flexibility within certain Adobe Inc. applications.
Facility Network:
- Corporate Headquarters: San Jose, California (approximately 1.7 million square feet, owned).
- Manufacturing: Not explicitly detailed as a separate category, but production is supported by its network infrastructure and data centers.
- Research & Development: Significant R&D activity in San Jose, California, and Salt Lake Valley Area. Also has R&D centers in Bangalore, India (0.7 million sq ft, owned/leased) and Noida, India (0.7 million sq ft, owned/leased).
- Distribution: Supported by its global network infrastructure and third-party hosting services.
- Hybrid Work Model: Operates under a hybrid model where employees assigned to an office can divide work between office and home about half the time.
Operational Metrics:
- Total Employees: 31,360 as of November 28, 2025.
- Attrition Rate: 9.9% during fiscal 2025.
- Employee Engagement: 78% participation in the most recent engagement survey in fiscal 2025.
Market Access & Customer Relationships
Go-to-Market Strategy: Distribution Channels:
- Direct Sales: Markets solutions directly to enterprise customers through its sales force and local field offices.
- Channel Partners: Utilizes a number of third-party distributors and sales partners, including app stores, retailers, software developers, systems integrators, independent software vendors, value-added resellers, original equipment manufacturers, and hardware manufacturers.
- Digital Platforms: Licenses products to end-user customers through app stores and its own website at adobe.com.
Customer Portfolio:
- Enterprise Customers: Targets enterprise customers for certain solutions, often involving longer and more complex sales cycles.
- Strategic Partnerships: Develops a large partner ecosystem to expand the availability of Adobe Inc. solutions globally.
- Customer Concentration: No single customer represented at least 10% of net revenue or over 10% of trade receivables for all periods presented.
Geographic Revenue Distribution (Fiscal 2025):
- Americas: 59% of total revenue ($14,120 million)
- EMEA: 27% of total revenue ($6,289 million)
- APAC: 14% of total revenue ($3,360 million)
- Growth Markets: Continues to focus on increasing geographic reach.
Competitive Intelligence
Market Structure & Dynamics
Industry Characteristics: Adobe Inc. operates in rapidly evolving and intensely competitive industries characterized by rapid technological innovation, new industry standards, evolving distribution and sales models, limited barriers to entry, short product lifecycles, customer price sensitivity, global economic conditions, and frequent entry of new solutions or competitors. The advent of AI, including generative and agentic AI, is fundamentally transforming content production, distribution, and monetization.
Competitive Positioning Matrix:
| Competitive Factor | Company Position | Key Differentiators |
|---|---|---|
| Technology Leadership | Strong | AI leadership across core creative categories (imaging, design, illustration, video), digital documents, and digital experiences; commercially safe Firefly foundation models; expansive partner model ecosystem; AI-powered conversational and agentic capabilities; end-to-end integrated platform. |
| Market Share | Leading | Category and brand leadership in professional creative and marketing solutions; strong foundation of research and development. |
| Cost Position | Competitive | Not explicitly detailed, but investments in AI development and scaling AI solutions may increase costs, impacting margins without assurance of customer adoption. |
| Customer Relationships | Strong | Trusted partner to companies of all sizes; focus on customer success and value realization; extensive engagements with leading marketers and brands. |
Direct Competitors
Primary Competitors: Adobe Inc. faces broad competition from companies of various sizes, including large, global companies and smaller, specialized firms, new entrants, and AI or cloud-native companies. Competitors include software companies, AI companies, hardware manufacturers, operating system developers, and social media companies.
- Business Professionals & Consumers: General productivity platforms and applications, web- and mobile-first design platforms, easy-to-use desktop, web, and mobile content creation applications, AI-first creativity and productivity tools, presentation tools, and social media platforms with built-in media editing.
- Creators & Creative Professionals: Professional tools and suites for imaging, video, design, 3D, and other creative tasks; purpose-built mobile applications; AI-first creative tools; and creative tools integrated into broader desktop, web, and mobile applications.
- Marketing Professionals: Large, established enterprise software and cloud companies, point solutions from smaller, specialized companies, new companies entering the digital experience space, and internally developed business applications.
Emerging Competitive Threats: New entrants and AI or cloud-native companies, particularly those offering generative and agentic AI solutions (e.g., prompt-based and multi-modal creation and editing, document productivity and understanding, ad distribution and creation, and purpose-built AI agents).
Competitive Response Strategy: Adobe Inc. continues to build on its strong foundation of research and development, transformative innovation, category and brand leadership, and world-class financial discipline. It focuses on delivering "Adobe magic" to an expanding global customer base and executing on opportunities by providing integrated ecosystems and connected workflows across creativity, productivity, and marketing. The company aims to effectively appeal to customers and meet changing needs by enhancing existing solutions and introducing new ones in a timely and cost-effective manner, anticipating emerging standards and technological changes.
Risk Assessment Framework
Strategic & Market Risks
- Market Dynamics: Rapidly evolving and intensely competitive markets, characterized by technological innovation, new industry standards, evolving distribution models, limited barriers to entry, short product lifecycles, customer price sensitivity, and global economic conditions. Failure to anticipate or adapt to technological, creative, productivity, or marketing trends could harm the business.
- Technology Disruption: Rapid evolution of AI, including generative and agentic AI, poses risks if new or enhanced AI solutions are not successful, adopted, or monetizable, or if Adobe Inc. fails to innovate effectively to keep pace. Competitors may develop AI solutions more rapidly or successfully, including different data training strategies or proprietary access to data.
- Customer Concentration: Not explicitly identified as a material risk, as no single customer accounts for 10% or more of revenue or receivables.
Operational & Execution Risks
- Supply Chain Vulnerabilities: Reliance on third-party hosting services, data centers, and other service providers for critical business operations. Service interruptions or failures of these systems could impair solution availability, disrupt business, cause data loss, and lead to reputational harm and financial liabilities.
- Geographic Concentration: Operations in the San Francisco Bay Area and Salt Lake Valley Area are near major earthquake faults, exposing the company to risks from natural disasters and other catastrophic events.
- Capacity Constraints: Failure to appropriately plan and expand infrastructure capacity in line with customer demand could lead to service outages or performance issues.
Financial & Regulatory Risks
- Market & Financial Risks: Fluctuations in foreign currency exchange rates due to global business scope and geopolitical/economic events. While hedging programs are in place, they may not fully offset adverse financial impacts. Investments are subject to credit, liquidity, market, and interest rate risks.
- Foreign Exchange: Exposure to movements in exchange rates, particularly for Euros, Japanese Yen, British Pounds, Australian Dollars, and Canadian Dollars. Hedging activities may not fully offset adverse impacts.
- Credit & Liquidity: Adverse changes in global economic conditions could impact customer and business partner solvency, ability to obtain credit, or payment capabilities. Disruptions in global financial markets could impair banking partners.
- Regulatory & Compliance Risks: Subject to a wide range of global laws and regulations, including antitrust, consumer protection, data privacy and security, AI, trade laws (import/export controls, sanctions), and employment practices. Evolving AI regulations (e.g., EU AI Act, U.S. state laws) could increase compliance costs, liability, and reputational harm, and impact business practices or monetization strategies. The U.S. Department of Justice filed a civil complaint alleging violations of ROSCA and the FTC Act regarding disclosure and subscription cancellation practices.
Geopolitical & External Risks
- Geopolitical Exposure: Risks from international and regional economic, political, and labor conditions, including instability, security concerns, economic sanctions, trade disputes, tariffs, armed conflicts (e.g., Russia-Ukraine war, Middle East conflict), and epidemics/pandemics.
- Trade Relations: Costs, potential liability, delays, or loss of sales resulting from trade restrictions, tariffs, and export controls imposed by the United States and other countries.
- Sanctions & Export Controls: Compliance requirements and business limitations due to trade laws, including economic sanctions and export controls.
Innovation & Technology Leadership
Research & Development Focus:
- Core Technology Areas: Significant investments in R&D to advance solutions and integrate generative and agentic technologies across tools. Focus areas include content understanding and generation, recommendations, personalization, augmented reality (AR), virtual reality (VR), 3D, and audio.
- Innovation Pipeline: The Adobe Research team collaborates with universities globally to invent the future of creativity, productivity, and customer experiences, advancing the state of the art across 12 research areas.
Intellectual Property Portfolio:
- Patent Strategy: Protects intellectual property through a combination of patents, copyrights, trademarks, trade secrets, foreign intellectual property laws, confidentiality procedures, and contractual provisions. Holds U.S. and international patents and pending applications.
- Licensing Programs: Licenses desktop software, web offerings, and mobile applications under 'click through' or signed license agreements. Enterprise customers license hosted offerings as SaaS or Managed Services.
- IP Litigation: Subject to claims relating to the validity or alleged infringement of third-party intellectual property rights, including patent rights. Such disputes can be costly and disruptive.
Technology Partnerships:
- Strategic Alliances: Partners with an extensive ecosystem of third-party AI models across categories, offering customers flexibility within certain Adobe Inc. solutions.
Leadership & Governance
Executive Leadership Team (as of January 15, 2026)
| Position | Executive | Tenure | Prior Experience |
|---|---|---|---|
| Chair of the Board of Directors and Chief Executive Officer | Shantanu Narayen | Not explicitly stated, but has been CEO for a significant period. | Not explicitly stated, but has been CEO for a significant period. |
| Chief Financial Officer and Executive Vice President, Finance, Technology, Security and Operations | Daniel Durn | Not explicitly stated | Not explicitly stated |
| President, Customer Experience Orchestration Business | Anil Chakravarthy | Not explicitly stated | Not explicitly stated |
| President, Creativity and Productivity Business | David Wadhwani | Not explicitly stated | Not explicitly stated |
| Chief Marketing Officer and Executive Vice President, Digital Media and Digital Experience | Lara Balazs | Not explicitly stated | Not explicitly stated |
| Chief People Officer and Executive Vice President, Employee Experience | Gloria Chen | Not explicitly stated | Not explicitly stated |
| Chief Legal Officer and Executive Vice President, Legal, Public Affairs and Trust | Louise Pentland | Not explicitly stated | Not explicitly stated |
| Senior Vice President, Chief Accounting Officer and Controller | Jillian Forusz | Not explicitly stated | Not explicitly stated |
Leadership Continuity: Not explicitly detailed in the provided text, beyond the executive team listing.
Board Composition: The Board of Directors addresses cybersecurity risks as part of its general oversight function. The Audit Committee oversees enterprise risks, including cybersecurity, and the adequacy and effectiveness of information security, technology, policies, and internal controls. The Audit Committee receives regular cybersecurity updates from the Chief Security Officer.
Human Capital Strategy
Workforce Composition (as of November 28, 2025):
- Total Employees: 31,360
- Geographic Distribution: 50% in the United States, 50% in international locations.
- Skill Mix: Not explicitly detailed, but the company invests in growing leaders and enhancing employee skills, with a focus on technical knowledge and other expertise globally.
Talent Management:
- Acquisition & Retention: Committed to fair and market-competitive pay and benefits. Compensation programs include base pay, short-term incentives, and long-term incentives (equity awards, employee stock purchase plan). The company posts all roles internally first to promote talent sharing and career development.
- Employee Value Proposition: Focuses on four key wellbeing pillars: physical, emotional, financial, and work and life. Offers comprehensive health and welfare insurance, ergonomic support, employee assistance programs, retirement plans, financial coaches, and generous time-off and leave.
- Retention Metrics: Total attrition rate was 9.9% during fiscal 2025.
Diversity & Development:
- Diversity Metrics: "Adobe for All" belief in creating an inclusive culture where unique perspectives and experiences drive business growth and product innovation. Diversity metrics are not explicitly provided.
- Development Programs: Global Talent Development team creates programs for leadership growth and skill enhancement. Employees have access to on-demand content via learning platforms and the Adobe Learning Fund (up to $11,000 per year for university and short-term learning).
- Culture & Engagement: Utilizes various feedback mechanisms to gather employee sentiment. 78% of employees participated in the most recent engagement survey in fiscal 2025. Fosters community through onsite events, discussion groups, messaging forums, and Employee Networks. Operates a hybrid work model.
Environmental & Social Impact
Information on specific environmental commitments, climate strategy, emissions targets, carbon neutrality, renewable energy, supply chain sustainability, supplier engagement, responsible sourcing, community investment, and product impact is not explicitly detailed in the provided 10-K filing.
Business Cyclicality & Seasonality
Demand Patterns:
- Seasonal Trends: The enterprise sales pattern has historically been, and is expected to remain, uneven, with a higher percentage of a quarter’s total sales occurring during the final weeks of each quarter.
- Economic Sensitivity: While revenue and earnings are relatively predictable due to the subscription-based business model, the company is subject to risks and exposures from the evolving macroeconomic environment, including global inflationary pressures, interest rates, potential economic slowdowns or recessions, and geopolitical pressures. These conditions can impact customer spending, ability to pay, and demand for solutions.
- Industry Cycles: Not explicitly detailed beyond general market dynamics.
Planning & Forecasting: The company continuously monitors the direct and indirect impacts of macroeconomic events on its business and financial results.
Regulatory Environment & Compliance
Regulatory Framework:
- Industry-Specific Regulations: Subject to a wide range of laws and regulations globally, including antitrust and competition, consumer protection, data privacy and security, and AI.
- International Compliance: Subject to laws and regulations in countries where it operates, including those governing the flow of data across borders, such as the EU AI Act, EU's Digital Services Act, EU's Digital Operational Resilience Act, EU's Data Act, China's Personal Information Protection Law, Korea's Personal Information Protection Act, and developing privacy laws in India. The U.S. Department of Justice issued a rule on preventing access to U.S. sensitive personal data by countries of concern.
- Data Privacy: Subject to global data protection, privacy, and security laws, regulations, and codes of conduct (e.g., GDPR in EEA and UK, CCPA, CPRA, Colorado Privacy Act, Virginia Consumer Data Protection Act in the U.S.).
Trade & Export Controls:
- Export Restrictions: Subject to trade laws, including economic sanctions and export controls, which can result in costs, potential liability, delays, or loss of sales.
- Sanctions Compliance: Compliance requirements and business limitations due to sanctions.
Legal Proceedings:
- Material Litigation:
- FTC/DOJ Complaint: On June 17, 2024, the U.S. Department of Justice filed a civil complaint against Adobe Inc. and certain employees, alleging failure to clearly disclose material terms, obtain express informed consent, and provide a simple cancellation mechanism regarding subscription practices, in violation of ROSCA and the FTC Act. The motion to dismiss was denied on May 2, 2025, and the discovery phase is ongoing.
- Securities Class Action: A securities class action, In Re Adobe Inc. Securities Litigation, was filed in October 2023, alleging materially false and misleading public statements related to competition from Figma and the adequacy of Adobe Inc.'s offerings. The motion to dismiss was granted on March 27, 2025, and leave to amend was denied on November 7, 2025. Plaintiff is appealing.
- Shareholder Derivative Actions: Multiple shareholder derivative actions (Shah v. Narayen et al, Gervat v. Narayen et al, Sbriglio v. Narayen et al, Roy v. Narayen et al, Daniel v. Narayen et al) were filed in late 2023 and 2025, based on similar allegations as the Securities Action. These actions are presently stayed.
- Regulatory Investigations: Cooperating with the Federal Trade Commission staff since June 2022 regarding disclosure and subscription cancellation practices.
- Settlement Exposures: The defense or resolution of the FTC/DOJ matter could involve significant monetary costs or penalties and impact financial results and operations. The company is unable to estimate a reasonably possible financial loss for the Securities Action and Derivative Actions.
Tax Strategy & Considerations
Tax Profile (Fiscal 2025):
- Effective Tax Rate: 18% (decreased by approximately two percentage points from 20% in 2024, primarily due to the impact of the Figma acquisition termination fee in the prior year, partially offset by a net tax expense related to stock-based compensation).
- Geographic Tax Planning: The effective tax rate was lower than the U.S. federal statutory rate of 21% primarily due to net tax benefits from non-U.S. operations and the U.S. federal research tax credit, partially offset by state taxes and stock-based compensation tax expense.
- Tax Reform Impact:
- OECD Global Minimum Tax: Many countries enacted the 15% global minimum tax regime effective for Adobe Inc. starting in fiscal 2025, which did not have a material impact on fiscal 2025 effective rates or cash taxes paid.
- 2025 U.S. Tax Act: Enacted on July 4, 2025, this act restores immediate expensing of domestic R&D costs and modifies international provisions effective for Adobe Inc. starting in fiscal 2026 and 2027, respectively. It did not materially impact fiscal 2025 rates or cash taxes but is anticipated to reduce effective rates for cash taxes paid in years after fiscal 2025.
Insurance & Risk Transfer
Risk Management Framework:
- Insurance Coverage: Maintains insurance to cover operational risks, such as cybersecurity risk and technology outages. Also has director and officer insurance coverage that reduces exposure and enables recovery of a portion of future amounts paid under indemnification agreements.
- Risk Transfer Mechanisms: Uses foreign exchange forward contracts and option contracts to hedge a portion of forecasted foreign currency denominated revenue and expenses. Hedges net recognized foreign currency monetary assets and liabilities with foreign exchange forward contracts. Entered into interest rate swaps to convert fixed interest rates on certain senior notes to floating rates. Enters into master netting arrangements and collateral security agreements to mitigate credit risk in derivative transactions.